You know you should be using video – you’ve heard all the stats about improved SEO and better ranking for your website in the search results. So what’s the best way for your business to make the most of video content in your marketing strategy?

One of the most useful & effective ways to use video for promotional purposes is to tell stories about your business. Highlight a great job that you have done on a recent project for a customer or client. Or use video case studies which will effectively highlight how you faced & met the challenges of a particular situation – and, of course, you should also include customer testimonials.

A good case study video will show the background to how the work was commissioned, the way that you met the brief, the work that you have done in the delivery of the service or the product, before and after shots (if that’s applicable), and how your customer felt about you and the work you did.

Bringing these all together in a high quality, well produced video will help build trust and credibility around your business and your brand – and create a very positive perception.